The beautiful Tuscan countryside and the fascinating cities of art host many prestigious events and national and international conferences. Fashion shows, science conferences, cultural meetings and political events are held throughout the year, bringing villages and towns to life. Tuscany is one of the most important Italian locations as far as conference tourism is concerned, thanks not only to its geographical positioning and modern structures equipped with the most advanced new technologies but above all thanks to its incomparable beauty. Florence boasts many splendid conference venues in the historic city centre, housed in magnificent buildings. In addition there is the Fortezza da Basso exhibition centre which hosts International events such as the Pitti Immagine fashion shows, the ecologically themed Terra Futura conference and the Creativity Festival.

Another conference centre equipped with modern facilities and sea views can be found in the coastal resort of Viareggio, while the Liberty styled spa town of Montecatini Terme boasts three modern conference cenrtres. In 2009 Montecatini Terme will host the trade fair for Sport and Wellness tourism, the most important European event dedicated to this type of tourism. Conferences and meetings also take place under the Leaning Tower of Pisa, in the various structures which can accommodate up to one thousand people. Other Tuscan towns which regularly host such events include Chianciano Terme, immersed in the Tuscan countryside, the splendid towns of Arezzo and Massa Carrara and the beautiful Elba island.

Tuscany is one of the most important Italian locations as far as conference tourism is concerned, thanks to the modern structures equipped with the most advanced new technologies.